Some of What I’ve Done & What I Do
Published Articles
NYLON: How Telfar’s Rainbow Store Pop-Up Brought The It Bag Back Home
The Cut: What I Learned From Pretending to Be Rich and Cool Online
The Cut: A Common Theme for Black Women
POPSUGAR: “UK Black Girl Makeup” is Trending in the US – Here’s Why
Mashable: Who owns the rights to your face?
Polygon: Nickelodeon’s The-N.com created a blueprint for fandom in the early 2000s
+ other publications
Brand Copywriting & Editing
Brand voice and identity development
Branded content and blog writing
Social media copy
Product and eCommerce copy
Web and homepage copy
Email, newsletter, and SMS copy
Client: Ramy Brook
Services: Email, Newsletter, Product, SMS, Webpage Copy
Brand & Integrated Marketing
Creative conception and content ideation
Client management and communication
GTM and drumbeat strategy development
Proposal deck creation and presentation
Campaign production and performance recapping
Talent & Creator Relations
Branded & editorial talent, influencer, or celebrity casting
Talent/creator database development
Talent contracting, negotiation, and legal guidance
Campaign production and on-set management
Performance analysis and metrics recapping
Client: Ulta Beauty
Services: Creative development, content conception, talent casting and contracting
Client: Pinterest
Services: Talent casting and management, campaign execution, database development, metrics and recapping