-
Freelance Journalist
NYLON: How Telfar’s Rainbow Store Pop-Up Brought The It Bag Back Home
The Cut: What I Learned From Pretending to Be Rich and Cool Online
The Cut: A Common Theme for Black Women
Business Insider: The ethics of doctors and nurses becoming TikTok famous
Mashable: Who owns the rights to your face?
Polygon: Nickelodeon’s The-N.com created a blueprint for fandom in the early 2000s
POPSUGAR: “UK Black Girl Makeup” is Trending in the US – Here’s Why
and other publications -
Senior Copywriter / ACD
Currently: Full-time creative at Pinterest
Brand voice and identity development
Creative concepting
Web and homepage copy
Video scriptwriting
Social media copy
Product marketing and performance copy
Experiential copy and messaging
Email, newsletter and SMS copy
Blog writing
-
Marketing Consultant
Clients: Ulta Beauty, The Infatuation, Ramy Brook, YouTube, Wal-Mart, AG Jeans, MAC Cosmetics
Creative conception and content ideationClient management and communication
GTM and drumbeat strategy development
Talent and influencer casting
Proposal deck creation and presentation
Campaign production and performance recapping
Got an idea or want to see my portfolio? Email me.
abbyadesanya@gmail.com