Some of What I’ve Done & What I Do
Published Articles
NYLON: How Telfar’s Rainbow Store Pop-Up Brought The It Bag Back Home
The Cut: What I Learned From Pretending to Be Rich and Cool Online
The Cut: A Common Theme for Black Women
Business Insider: The ethics of doctors and nurses becoming TikTok famous
Mashable: Who owns the rights to your face?
Polygon: Nickelodeon’s The-N.com created a blueprint for fandom in the early 2000s
POPSUGAR: “UK Black Girl Makeup” is Trending in the US – Here’s Why
+ other publications
Copywriting & Editing
Brand voice and identity development
Creative concepting
Video scriptwriting
Social media copy
Product and eCommerce copy
Web and homepage copy
Email, newsletter and SMS copy
Branded content and blog writing
Client: Ramy Brook
Services: Email, Newsletter, Product, SMS, Webpage Copy
Brand & Integrated Marketing
Creative conception and content ideation
Client management and communication
GTM and drumbeat strategy development
Proposal deck creation and presentation
Campaign production and performance recapping
Talent & Creator Relations
Branded & editorial talent, influencer and celebrity casting
Talent/creator database development
Talent contracting, negotiation and legal guidance
Campaign production and on-set management
Performance analysis and metrics recapping
Client: Ulta Beauty
Services: Creative development, content conception, talent casting and contracting
Client: Pinterest
Services: Talent casting and management, campaign execution, database development, metrics and recapping